No doubt you have come across endless variations of that ultimate symbol of the triumph of capitalist entrepreneurship over communist orthodoxy - the Che t-shirt.
But this is the first time I have seen Che underpants. Or boxer shorts, as we call them here in Australia.
I spotted this pair at a small souvenir stall in the Trastevere neighbourhood in Rome, just across from Santa Cecilia Church, a magnificent building where Mass has been celebrated since about the fifth Century.
The old Stalinist must be spinning in his grave.