Wednesday, October 31, 2007
As you may have read elsewhere, a new exhibition has just opened at the Palau de la Virreina in Barcelona looking at the "use and abuse" of that now-ubiquitous Alberto Korda photograph of Ernesto "Che" Guevara.
Taken in March 1960 in Havana, the photograph only came to public attention in 1968 following Guevara's death in Bolivia, where he'd gone (or been sent) to foment revolution - with little success.
Since then, the Korda image has become one of the most reproduced photographs in history. Which says a lot about the power of propaganda ... and the power of consumerism.
So, here is my favourite take on the image, from the exhibition: