OK, so we are all familiar with advertisers and marketers who should know better using the image of Ernesto "Che" Guevara to sell everything from t-shirts to tea-towels to lollypops.
But this is the first time I know that the image of the Argentine-born "revolutionary" has been used to sell that most capitalist of ideals: making money.
The advertisement above appeared in Australian newspapers over the weekend, advertising a large financial services group known as MFS.
You'd have to assume the brains behind the advertisement have no idea that Che not only hated capitalists and money-makers and money-lenders, but that at one stage during his most ideological phase he wanted to abolish the very idea of money ...
So, from Che Lives! to Che Saves! Bloody marvellous, as we say in Australia.