That Adidas tracksuit
You may recall that some days ago, Fidel Castro was photographed somewhere in Havana supposedly recovering from delicate surgery - and wearing an Adidas track or jogging suit. They were the first photographs of the 80-year-old Cuban dictator since the surprise announcement on 31 July that he had stepped aside "temporarily" due to illness, handing over power to his slightly younger brother, Raul. Not surprisingly, the photographs received enormous coverage by the media across the world.
Now there is an interesting take on the photographs (and what they mean for Adidas) in The International Herald Tribune, which you can read here.
The story - on how companies no longer control which "celebrities" wear their brands or how - quotes a spokesman for Adidas, Travis Gonzolez, talking about this unsolicited endorsement from El Comandante en Jefe: "It's not a positive, not a negative. We are a sports brand. We are making products for athletes, we are not making them for leaders."
Just in case, Mr Gonzolez is quick to point out that the company has previously presented a pair of athletic shoes to US President George W Bush.