Sex, money, desperation
As Reuters reporter Catherine Bremer has found out, it's not the sunshine. Or the historic sites. Or the sandy beaches. Or even the cigars ...
Ms Bremer's report is not pretty. In fact, it's a terrible story.
And unfortunately, it carries the totally misleading, totally stupid heading, "Dollars can still buy love in Cuba". No, they don't. Dollars buy sex in Cuba. Cheap sex.
One other point: the article makes the astonishing claim that "Cuban leader Fidel Castro hates sex tourism", referring to how Castro closed down brothels in Havana during the first few months of the Revolution.
Well, that may have been the case in 1959.
But the fact is that 48 years later, Castro is quite comfortable with "sex tourism" - and the dollars (and Euros) that flow directly or otherwise into his regime's coffers.